With little overhead and equipment involved, a gift basket business is a highly profitable venture that's easy to start and can be operated successfully out of the home. Begin by doing your research and find out what legal licenses are required. Determine your target market and check on how many other gift basket companies are in your area. What prices are they charging? Finding out their specialty and market are just some of the things you'll need to know to help you in planning your business.

There is no shortage of ideas and themes for creating gift baskets: Birthdays, weddings, anniversaries, retirement, sympathy, housewarming, fundraising, seasonal etc. You may carve out your niche with one or more specialized themes: gourmet foods, pampering gifts, gardening gifts, bridal gifts, newborn gifts, sport fan gifts etc. Trying to cover them all at the outset of your small business could result in unneccessary funds and resources wasted if you don't have a market to sell these items.

Knowing the recipient's interests and passions would be a helpful guide in 
developing your themes and creations. Presentation is also important. Though you're in the gift basket business, the gifts don't all have to be in baskets. You may choose other types of containers, such as buckets, craft boxes, ceramic bowls, pottery, and gift bags. The gift basket industry is a competitive one, but one that continues to grow. Find ways to set yourself apart and offer the best personalized service.